If you take a good look around, you will find an item or two with a brand name or logo on it. These items are called promotional merchandise or items given to prospective customers to popularize a product or service in the market. If you want to market your brand to a wider audience, you can opt to advertise, sponsor an activity or you can also hand out effective promo items to take your product closer to your targets. If you want to give away promo items, keep these excellent ideas in mind to deliver the right message to your prospects.
Be meticulous on quality
You can choose from a lot of promo item choices. There are pens, coasters, umbrellas, watch, wall clocks, tee shirts, towels, foldable fan, paper weight, etc. To maximize the effect of the promo items, opt for high quality promotional merchandise instead of focusing on quantity. The promo items will be rendered useless and ineffective if your recipients will not use the items or they will just discard the items a few minutes after receiving them. Your customers and targets will also appreciate the item if they are of excellent quality. It will also revealhow your business values your customers.
Choose useful items
There are some aspects that you need to consider in order for your promo items to become relevant and appreciated by your targets. For example, if your targets are women or mothers, giving away high quality umbrella with your brand name or logo on it would be surely appreciated. If your business is distributing sports apparel, a water bottle or sweat band as your promo item would be most relevant to your prospects.Choose promo merchandises that are useful to your targets.Otherwise, your marketing or branding efforts may not be effective.
Do not see it as an investment
When you give away promotional merchandise, do not see it as an investment where you would wait for an ROI. Instead consider it an advertising effort which is essential in business operation. By using the right marketing strategy and appropriate promo items, you will get ROI eventually.