Australia Rugby fans are some of the highly passionate fans in the country, and they show it by wearing their team’s pride – their club’s official jersey. Regardless if it is a training gear, alternate jersey, home jersey or clash jersey, sales have reached a record high. Not just men but even women wear NRL jumpers either.
It is important for die-hard fans to not just show their support by attending games, but also emphasize it by wearing the latest top for that season. At the comfort of their homes, most fans of the NRL shop online instead of visiting the traditional department stores. Many websites sell official NRL jerseys and these small operators have often bought wholesale directly from suppliers. It is important to note that consumers ensure they bought genuine merchandise. Sales from genuine merchandise go to their respective clubs as well, and with that, they get ample support and training to do well in the games. Genuine jerseys are also high quality, so fans can keep wearing them like a uniform when attending games.
The next consumer dilemma might be the choice of gear to purchase. Since it is relatively easy to study demographics for NRL shop online sales, administrators found out and explored niches. Niches that proved a lucrative market and attending to their interests, like pink jerseys for a large female market or designs that provoke the style of younger generations.
Currently, 16 teams comprise the NRL but the possibility of exploring more or expanding the code is being looked at. With that many teams, the merchandise available for each brand consists of but not limited to, a winter collection of NRL hoodies, NRL jackets, NRL scarves, NRL beanies and NRL sweatshirts. Beneath them, consumers may wear and purchase apparels like NRL shirts, NRL polos, toddler NRL jerseys, kids NRL jerseys, a range of kicking tees and a variety of official jerseys like NRL home, NRL clash, and NRL alternate jerseys. These apparels can also be worn alone in fairer seasons, which can be paired with NRL shorts. Other items include NRL rugby balls, NRL supporter balls and other official NRL accessories and NRL merchandise. Currently, kiwi team New Zealand Warriors are the top sellers.