The 2018 FIFA World Cup Russia is a huge sporting event, with many networks working to get as best of a broadcasting deal on that as they can. No exception is American Spanish network, Telemundo, a subsidiary of Comcast, via the NBCUniversal. The network managed to secure the American Spanish-language broadcast rights for the 2011 World Cup, which is the first time the network managed that in its history. Now, the broadcast station has spent $600 million for the 2018 and 2022 tournaments, meaning that the network is now heavily invested in the event, looking to cutting-edge tech like digital platforms and VR, on top of wall-to-wall coverage, and special content for people looking to ดูบอลสด and more.
As part of its efforts to ensure its best position for the upcoming sporting events, it has set up new partnerships. One notable new cooperation is Telemundo’s partnership with tech giant Google. For the first time in history, World Cup fans will now be able to do more than watch football live, as they can now look up matches and scores in Spanish across the US, and see close to real-time highlights via TelemundoDeportes.
With YouTube, Telemundo has also expanded on their efforts, which will now have 1,000 hours of exclusive Telemundo content across its digital platforms, with content from YouTube Creators, as well as the reactions of fans from across the world on Telemundo’s official YouTube channel. YouTubeTV will also allow for coverage of the 2018 FIFA World Cup Russia events, allowing for watching and recording events via the YouTube TV Cloud DVR feature.
A week before June, Telemundo also partnered with David Villa, Spanish soccer star, and his new production company, Designated Player. The partnership is aimed at producing new soccer-related content around the empty slots of the World Cup, to keep people who came to watch football live entertained, which Telemundo will be airing across its network and digital platforms.
Telemundo, like fellow network Universo, will be broadcasting all of the 64 games of the 2018 FIFA World Cup Russia, which amount to about 500 hours, starting with the first match between Russia, playing in home field, and Saudi Arabia. To that end, the networks have already sent staffers to the country, which will be providing play-by-play commentary on the events, live from Russia.
Telemundo’s EVP of Digital and Emerging Business, Peter E. Blacker, says that soccer is more exciting in Spanish, and that Telemundo is excited to improve the access and engagement for people who want to watch football live, thanks to Google and YouTube, and other cutting-edge methods.